LYU JIAFENG
Product designer

Hash cafe
Brand strategy
The coffee shop is currently suffering from COVID-19, with offline social distancing restrictions and home quarantine resulting in few people being able to enjoy coffee in the cafe. From a multi-faceted perspective, the epidemic has reduced offline communication. However, online orders showed a significant increase, so our team tried to create an online brand and order platform for this local coffee shop. And for it, if you can go to a coffee shop offline, how can you eat inside?
Objective
Our main objective is to develop a better brand design during covid-19 period. Through this design can help the local cafe store have more online order.



Build method
Google slide.
Photoshop.
Target audience
Take-away customer.
Online order.
coffee lover during covid.
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